Online Marketing

Advertise Your MLM or Direct Sales Business Online

Online Marketing

How do you market your business online?



The Internet is a wonderful place. You are able to research anything in the world, and find the information you are looking for.

The only problem with the internet is its anonymity.

People the world over want to interact with other people, not with computers.

The beauty of this is that those in Network Marketing and Direct Sales or any other home based business have a strong advantage over huge corporate conglomerates online.

The problem is blending in with everyone else.

In order to make it online, you need to stand out.

How?

By making a name for yourself.


1. Signature Lines
Make sure you are using your email’s signature line function for ALL of your emails. Don’t just type your name and your website, but make it creative, and eye catching. For example:

~Rayven Perkins
http://www.stay-a-stay-at-home-mom.com
Resources to help you Stay a SAHM

I cannot tell you the number of sign ups for my companies that I have gotten from my signature lines. I try to change them around every few weeks to keep people interested.


2.Create a Website




Create a personal website that drives traffic to your business website.

If You Build It, They Will Come

If you are not looking to build a huge content rich website, then make sure you at least have a squeeze page before your company site to give your customers and potential recruits a little more information about you.


3.Website Forwarding
No way you can get a website? Then at least consider purchasing a domain name and having it forwarded to your site. Instead of having a site that is www.YourCompany.com/YourDistributorID purchase a domain name, for example, www.YourName.com and have it forwarded to your company sponsored website.

They can do this for you at The Design Shoppe if you purchase the domain through them.


4. Post Your Picture

Take a nice picture of yourself for all your online activities.

Anywhere that it is appropriate, post a picture of yourself.

As customers and potential recruits recognize your name, it helps to have a face to recognize to go with it.

Of course, take Safety Precautions with your personal information.


5.Link Exchange
Forget a dump page on your website where you have links to competing businesses in an attempt to improve your Google rank. You need ValueExchange.

This FREE tool will help you get into contact with sites that will complement yours, and add valuable content to your site. THAT is what Google and other search engines look for: content.


6.Send Samples
Does your company offer its consultants or distributors samples for purchase? Well then, purchase them! Dress them up with Cello in a Box and send them out to potential recruits or customers. They will get a chance to try your product and will come back to you because of your generosity and professionalism.

Product Samples

7. Follow Up
I cannot stress this enough. FOLLOW UP! FOLLOW UP! FOLLOW UP!!


8.Niche Marketing
Make sure you Find Your Niche and create a specific online marketing plan to suit that particular niche.

This can be the single most important thing you can do.

If you create a website, you want to fashion it after your niche. Your product and opportunity can be reworded to fit into any niche that you belong to.


9. Yahoo Groups
Join several Yahoo Groups that pertain to your unique niche. Make sure you have those signature lines ready! Participate in discussions and network with others to further your personal and business goals.


10.Message Boards
Another way to use online marketing to advertise your business opportunity is to start and participate in discussions at various message boards that fit your niche. Put your website info in your message board signature, and keep your posts on the topic at hand. This is an excellent online marketing method to get traffic to your site!


11.Online Vendor Parties
A great way to get your name out there is to participate in Online Vendor Parties.

Keep in mind, you present at these parties to build a reputation, not to gain tons of sales.


12.Online Directories
You will want to do a search at SearchIt which is a free resource , to find directories that are in your particular niche. Some of these directories will charge for a backlink to your site, but if it fits your niche you will want to consider it.


13.Button and Banner Ads
You will find several websites in your niche market that will offer you the chance to purchase a button or banner link relatively inexpensive. If the site gets a lot of traffic, and you feel it is worth it, this can be a good online marketing option.


14. Networking Sites
Check out the list of Social Networking Sites that you can join to get some online marketing. I will caution you not to spend all of your time at these sites, as it can lead to an unproductive day. But they can be quite useful for growing a business.


15.Solo Ads
You may consider placing Solo Ads in eZines and other sources to promote your product or business opportunity. These ads can be a great bang for your online advertising buck.

For more ways to market your business online, see the Website Profits Page.

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